{"title":"New Arrivals","description":null,"products":[{"product_id":"rainbow-tiedye-tee","title":"Rainbow Tie-Dye Tee","description":"\u003cp\u003eUnisex tee in rainbow tie dye featuring an image of Jimi Hendrix printed at the front.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 30th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"Small","offer_id":46427000897672,"sku":"Y3CTJI233SSTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46427000930440,"sku":"Y3CTJI233SMTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46427000963208,"sku":"Y3CTJI233SLTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46427000995976,"sku":"Y3CTJI233SXTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46427001028744,"sku":"Y3CTJI233SZTD","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y3CTJI233.png?v=1787083872"},{"product_id":"madison-1970-tiedye-tee","title":"Madison 1970 Tie-Dye Tee","description":"\u003cp\u003eRock out in style with the Jimi Hendrix Wisconsin Tie Dye T-Shirt. Crafted with a tie dye design, this tee features short sleeves, a crew neckline, and a front graphic of the legendary singer and guitarist, Jimi Hendrix playing his guitar along with lettered graphics commemorating his May 1970 show.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTie dye tee\u003c\/li\u003e\n\u003cli\u003eShort sleeves\u003c\/li\u003e\n\u003cli\u003eCrew neckline\u003c\/li\u003e\n\u003cli\u003eStandard fit\u003c\/li\u003e\n\u003cli\u003eFront graphics\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 30th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"Small","offer_id":46427001061512,"sku":"Y3CTJI232SSTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46427001094280,"sku":"Y3CTJI232SMTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46427001127048,"sku":"Y3CTJI232SLTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46427001159816,"sku":"Y3CTJI232SXTD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46427001192584,"sku":"Y3CTJI232SZTD","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y3CTJI232.png?v=1787083880"},{"product_id":"rainbow-guitar-tee","title":"Rainbow Guitar Tee","description":"\u003cdiv class=\"a-section\" role=\"list\"\u003e\n\u003cdiv class=\"a-fixed-left-grid product-facts-detail\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e100% Cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003eSilkscreened in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003eOfficially Licensed Jimi Hendrix Merchandise\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid product-facts-detail\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-left\"\u003e\n\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003eCare instructions: \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003eMachine Wash\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid product-facts-detail\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 30th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Authentic Hendrix","offers":[{"title":"Small","offer_id":46427001225352,"sku":"Y3CTJI230SSBK","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46427001258120,"sku":"Y3CTJI230SMBK","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46427001290888,"sku":"Y3CTJI230SLBK","price":25.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46427001323656,"sku":"Y3CTJI230SXBK","price":25.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46427001356424,"sku":"Y3CTJI230SZBK","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y4CTJI230A.png?v=1787083874"},{"product_id":"american-flag-tee","title":"American Flag Tee","description":"\u003cdiv class=\"a-fixed-left-grid product-facts-detail\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e100% Cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003eSilkscreened in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003eOfficially Licensed Jimi Hendrix Merchandise\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\"\u003e\n\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid product-facts-detail\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-left\"\u003e\n\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003eCare instructions: \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003eMachine Wash\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-left\"\u003e\u003cspan\u003e\u003cspan class=\"a-color-base\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 30th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Authentic Hendrix","offers":[{"title":"Small","offer_id":46427001389192,"sku":"Y3CTJI229SSWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46427001421960,"sku":"Y3CTJI229SMWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46427001454728,"sku":"Y3CTJI229SLWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46427001487496,"sku":"Y3CTJI229SXWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46427001520264,"sku":"Y3CTJI229SZWH","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y4CTJI229A.png?v=1787083874"},{"product_id":"guitar-photo-tee","title":"Guitar Photo Tee","description":"\u003cp\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e100% Cotton\u003cbr\u003eStandard Unisex Sizing\u003cbr\u003eOfficially Licensed Jimi Hendrix Merchandise\u003cbr\u003eThe t-shirt is a short sleeve crew neck with a tag less collar for that no-itch neckline\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003eCare Instructions: Machine wash cold and tumble dry low\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 18th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"Small","offer_id":46427001553032,"sku":"Y3CTJI226SSWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46427001585800,"sku":"Y3CTJI226SMWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46427001618568,"sku":"Y3CTJI226SLWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46427001651336,"sku":"Y3CTJI226SXWH","price":25.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46427001684104,"sku":"Y3CTJI226SZWH","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y4CTJI226B.png?v=1787083875"},{"product_id":"jimi-hendrix-x-seattle-seahawks-haze-hoodie","title":"Jimi Hendrix x Seattle Seahawks Haze Hoodie","description":"\u003cp\u003eCelebrating Jimi Hendrix, shop the Jimi Hendrix x Seattle Seahawks Collection.\u003c\/p\u003e\n\u003cp\u003eLimited Quantities Available.\u003c\/p\u003e\n\u003cp\u003eDetails: 70% Cotton\/30% Polyester\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 18th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"s","offer_id":46427001716872,"sku":"Y3CMJI37LSBK","price":120.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":46427001749640,"sku":"Y3CMJI37LMBK","price":120.0,"currency_code":"USD","in_stock":false},{"title":"l","offer_id":46427001782408,"sku":"Y3CMJI37LLBK","price":120.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":46427001815176,"sku":"Y3CMJI37LXBK","price":120.0,"currency_code":"USD","in_stock":true},{"title":"2xl","offer_id":46427001847944,"sku":"Y3CMJI37LZBK","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y3CMJI37A.png?v=1787083875"},{"product_id":"jimi-hendrix-x-seattle-seahawks-tee","title":"Jimi Hendrix x Seattle Seahawks Tee","description":"\u003cp\u003eCelebrating Jimi Hendrix, shop the Jimi Hendrix x Seattle Seahawks Collection.\u003c\/p\u003e\n\u003cp\u003eLimited Quantities Available.\u003c\/p\u003e\n\u003cp\u003eDetails: 99% Cotton\/1% Polyester\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 18th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"s","offer_id":46427001880712,"sku":"Y3CTJI224SSHG","price":60.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":46427001913480,"sku":"Y3CTJI224SMHG","price":60.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":46427001946248,"sku":"Y3CTJI224SLHG","price":60.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":46427001979016,"sku":"Y3CTJI224SXHG","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2xl","offer_id":46427002011784,"sku":"Y3CTJI224SZHG","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y3CTJI224A.png?v=1787083876"},{"product_id":"electric-ladyland-woven-blanket","title":"Electric Ladyland Woven Blanket","description":"\u003cp\u003eMade in USA\u003cbr\u003e100% cotton\u003cbr\u003e54\" x 60\"\u003cbr\u003e\u003cbr\u003eCare Instructions:\u003cbr\u003eMachine wash separately with cold water\u003cbr\u003eTumble dry low\u003cbr\u003eDo not bleach\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cem\u003e*This item is preorder and is expected to ship by September 18th, 2026.  Orders will ship once all items are in stock.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Authentic Hendrix","offers":[{"title":"Default Title","offer_id":46427002241160,"sku":"Y3AMJI136","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/Y3AMJI136B_54399419-9771-49ea-8d67-60c5f7fba884.png?v=1787083877"},{"product_id":"bold-as-love-dragon-tee","title":"Bold As Love Dragon Tee","description":"Bold As Love graphic printed on the front of a black, unisex tee.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton\u003cbr\u003e\n• 5.0 oz\u003cbr\u003e\n• Relaxed Fit\u003cbr\u003e\n\u003cbr\u003e\nPlease allow an additional 1-2 weeks for order processing. \u003cbr\u003e\n\u003cbr\u003e\nPrint-on-demand items are non-returnable except in the case of an item defect.","brand":"Jimi Hendrix US Store","offers":[{"title":"S","offer_id":46429636296840,"sku":"Y4CTJI295SSBK","price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46429636329608,"sku":"Y4CTJI295SMBK","price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46429636362376,"sku":"Y4CTJI295SLBK","price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46429636395144,"sku":"Y4CTJI295SXBK","price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46429636427912,"sku":"Y4CTJI295SZBK","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/unisex-classic-tee-black-front-6a864016f2077.png?v=1787183154"},{"product_id":"bold-as-love-dragon-hoodie","title":"Bold As Love Dragon Hoodie","description":"Bold As Love graphic printed on the front, Hendrix dragon on the back and 'The Jimi Hendrix Experience' printed on the right 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Store","offers":[{"title":"S","offer_id":46429636886664,"sku":"Y4CMJI074LSPU","price":100.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46429636919432,"sku":"Y4CMJI074LMPU","price":100.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46429636952200,"sku":"Y4CMJI074LLPU","price":100.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46429636984968,"sku":"Y4CMJI074LXPU","price":100.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46429637017736,"sku":"Y4CMJI074LZPU","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/unisex-heavy-blend-hoodie-purple-front-6a864058393b0.png?v=1787183234"},{"product_id":"bold-as-love-dragon-womens-tank","title":"Bold As Love Dragon Women's Tank","description":"Bold As Love graphic printed on the front of a cropped, ripped tank top.\u003cbr\u003e\n\u003cbr\u003e\n• 52% Cotton, 48% Polyester\u003cbr\u003e\n• 5.4 oz\u003cbr\u003e\n• 1 × 1 micro rib\u003cbr\u003e\n• Stretch fit\u003cbr\u003e\n• Mid-length\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPlease allow an additional 1-2 weeks for order processing.\u003cbr\u003e\n\u003cbr\u003e\nPrint-on-demand items are non-returnable except in the case of an item defect.","brand":"Jimi Hendrix US Store","offers":[{"title":"S","offer_id":46429637443720,"sku":"Y4CTJI294SSWH","price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46429637476488,"sku":"Y4CTJI294SMWH","price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46429637509256,"sku":"Y4CTJI294SLWH","price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46429637542024,"sku":"Y4CTJI294SXWH","price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46429637574792,"sku":"Y4CTJI294SZWH","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/womens-micro-rib-tank-top-solid-white-blend-front-6a8640854b02d.png?v=1787183263"},{"product_id":"bold-as-love-tote-bag","title":"Bold As Love Tote Bag","description":"• 100% polyester\u003cbr\u003e\n• 15″ × 15″\u003cbr\u003e\n• Dual handles\u003cbr\u003e\n\u003cbr\u003e\nPlease allow an additional 1-2 weeks for order processing. \u003cbr\u003e\n\u003cbr\u003e\nPrint-on-demand items are non-returnable except in the case of an item defect.","brand":"Jimi Hendrix US Store","offers":[{"title":"Default Title","offer_id":46429643112584,"sku":"Y4AMJI162","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7444\/1352\/files\/all-over-print-tote-bag-black-15x15-back-6a8643050be2c.png?v=1787183892"},{"product_id":"bold-as-love-towel","title":"Bold As Love Towel","description":"• 52% cotton, 48% polyester\u003cbr\u003e\n• 10.6 oz.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPlease allow an additional 1-2 weeks for order processing. \u003cbr\u003e\n\u003cbr\u003e\nPrint-on-demand items are non-returnable except in the case of an item defect.","brand":"Jimi Hendrix US Store","offers":[{"title":"Default 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